Virgil Abloh Gives Us a Preview of Off-White's Newest Sneaker Design on Instagram What We Can Expect From Hedi Slimane’s First Menswear Collection for Celine Y/Project Launches Men’s Footwear With Tuxedo-Inspired Shoesĥ Interesting Facts You Probably Didn’t Know About Moon Boot If the rumor is true, the timing is, as ever, impeccable. If he’s right, it will neatly coincide with the Paris leg of the “Michael Jackson: Off The Wall” exhibition tour, which is showing at the city’s Grand Palais. “So based on that, I’d expect to see plenty of black and white.” “The rumor is that there will be a Michael Jackson-inspired theme,” revealed Scherdel. For his second collection, Abloh may be aligning himself with another musical legend. His last season’s rainbow-hued runway meets Yellow Brick Road certainly hit all the right notes, as did the score composed by fellow DJ Benji B. “There aren’t many brands with people at the helm where you can go to Bond Street to buy their clothes and then Brixton Academy to see them DJ,” she said.

Firth cites his connection with the music industry as another way for the luxury house to attract new customers. Engaging with these young consumers outside of just product is paramount since they not only have the most spending power, but they are also the driving forces of trends and buzz.”Ībloh has an exceptional ability to tap into popular culture and harness a mood that extends beyond fashion. “This could be more interactive popup experiences - in addition to his upcoming New York popup at Chrome Hearts, utilizing digital and innovative methods to distribute, aligning with authentic cultural influencers and having a footprint at relevant cultural moments. “It’s crucial that Virgil connects to his core audience from a marketing, messaging, distribution and experience perspective ahead of his next show,” she explained. The manufacturing talent of that house is unparalleled.”ĭespite the buzz, renowned sneaker influencer Victoria Chiang believes Abloh still has work cut out for him when it comes to keeping up the hype.

But it cuts both ways and as Pask also points out, “Vuitton is a great platform for Virgil to show his design skills and artistry.

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